Qualitative Studies

Résonance – Creative Connections offers qualitative exploratory researches that may be necessary prior to an innovation process:
• Interviews with experts
• Ethnography
• Creative studies

We have developed a mosaic of original techniques that we personalize to each client:

Brandimprint
Exploration of a brand’s emotional footprint

Goals
• Help evoke memories related to a brand’s emotional anchor points
• Conjure visions of potential new territories

Results
• Understanding of the impact of each element for a new product mix

 

Sensorimage
Emotional cartography of a product category

Goals
• Explore sensory feelings and emotions as well as their associated benefits
• Validate the codes of a concept platform (mix-marketing and communication)

Results
• Relevant positioning and strategic innovations